Commercial Vehicle Wrap Design Tips
Vehicle advertising is by far one of the most effective ways to market your business in today's fast-moving world, especially when it is combined with other forms of advertising like radio, television, and internet. A commercial vehicle wrap can offer memorable, long-lasting impressions while raising brand awareness, but you need to make sure that the design is able to speak for itself. You may have design ideas, or you may be clueless as to where to begin. Regardless, here are a few tips to get you started.
Consider Your Company's Logo and Main Colors
The commercial wrap that is placed on your vehicle will solely represent your brand, and as a result, it is important that it is designed using your logo, fonts, color scheme, etc. While these design elements should not necessarily limit your creativity, any other elements that you decide to use should be complementary to them. This will ensure that you have a solid, cohesive design that will lure the eye in.
Don't Forget Your Design Will Be Moving
More often than not, the vehicle wrap is going to be seen by others while it is on the move. Of course, there will be times when it is seen when your vehicle is stuck in traffic or parked, but as a general rule, you are going to be driving down the road. When your vehicle is in motion, the smaller details of a design can be much more difficult to make out. Because of this, you will want to ensure that your design focuses on at least one (maybe two) major points that will draw the attention of passersby and doesn't have a lot of small details.
Minimize the Overall Design Elements
Many times, people want to go bold with their commercial vehicle wrap. However, if you try to go too bold and busy with your wrap, prospective customers are going to find it difficult to understand your message, especially if you are not parked. Therefore, you will want to try to minimize the number of elements that you use in the design so that you have a clear message that you are getting out to your potential customers.
Minimize Text in the Design
The same can be said for text in the design as was previously mentioned about the design elements. Too much text can cause the overall design to become cluttered and hard to read. More often than not, your company name and contact details are enough. You may also want to include your location if you believe it is truly important, but you definitely do not want to include any information that could potentially change, such as service areas or sales.
When you believe you are ready to start designing a commercial vehicle wrap for your vehicle, get in touch with a local service near you.
